Shield Protection Products LLC Minimum Advertised Pricing (MAP) Policy

Revised: June 13, 2022

Shield Protection Products LLC has worked hard to ensure that all dealers, distributors and resellers (collectively “resellers”) provide end consumers of Shield Protection Products LLC brand products with the kind of advice, service, knowledge, and support necessary to maintain the high level of customer satisfaction Shield Protection Products LLC has developed over time. Certain types of advertising can affect our goodwill and damage the standards and reputation that Shield Protection Products LLC products have achieved. Therefore, Shield Protection Products LLC has adopted this Minimum Advertised Pricing (MAP) policy to ensure the maintenance of its reputation with consumers for high quality, effective products, as well as, its ability to support the promotional efforts of its resellers.

Policy Coverage

This MAP policy applies to all resellers of Shield Protection Products LLC brand products who are selling, either online or in brick and mortar retail outlets, to consumers. A reseller’s choice to sell any Shield Protection Products LLC brand product constitutes acceptance of this policy in full, without confirmation, written or verbal, by the reseller of their acceptance. This MAP policy is not a contract or agreement, and Shield Protection Products LLC does not seek nor will it solicit or accept any reseller’s agreement with our policy; nor will Shield Protection Products LLC discuss your pricing, the pricing of others, or this MAP policy beyond its terms. This MAP policy is unilateral policy upon which Shield Protection Products LLC is willing to market its products.

This policy applies to all Shield Protection Products LLC brand products. This policy applies to list or advertised prices, and not the prices at which Shield Protection Products LLC brand products are actually sold by resellers. Resellers remain free to sell these products at any prices they choose.

Advertising includes, but is not limited to: search engine advertising, email marketing, online display advertising, social media marketing, search engine optimization (including page titles and descriptions), shopping feed and comparison shopping engine advertising, affiliate marketing, print advertising, billboards, radio advertising, TV advertising, cataloging, direct mail marketing, and couponing.

Minimum Advertised Prices (MAP)

We are writing to clarify some confusion regarding our MAP for our Pepper Spray line. Our MAP policy has always been to keep MAP prices the same as our Manufacturer’s Suggested Retail Price (MSRP). This creates consistency for the customer, and maintains equal standards among all Shield Protection Products LLC dealers. For your convenience, here are the current MAP and MSRP numbers for our Pepper Spray line: 

If pricing is displayed, any strike through or other alteration of the MAP is prohibited. A reseller who advertises bundles of products, which include Shield Protection Products LLC products, must advertise the price or value of the Shield Protection Products LLC products at or above the MAP.

This policy does not establish maximum advertised prices. All resellers may offer Shield Protection Products LLC products at any price in excess of the MAP. Internet auctions may not display or have reserved bid or other acceptable prices below the MAP price.

This policy does not in any way limit the ability of any reseller to advertise that “they have the lowest prices” or, they “will meet or beat any competitors price”, that consumers should “call for a price” or phrases of similar import as long as the price advertised or listed for the products is not less than MAP.

This policy does not apply to the actual price displayed to a consumer within the checkout or shopping cart pages of a website. The MAP policy is also not applicable to any in store advertising that is displayed only in the store and not distributed to any customer(s). Further, it does not apply to non price promotions such as “free shipping”, or online or in store checkout coupon codes promotions.

Shield Protection Products LLC reserves the right to periodically change these prices, without written notice to resellers. Shield Protection Products LLC may, at its sole discretion, periodically run promotions that include special promotional pricing. Shield Protection Products LLC’s periodic promotional pricing may be mimicked by resellers during the promotional period only.

Policy Violations

Shield Protection Products LLC does not intend to do business with resellers who degrade the image of Shield Protection Products LLC and its products. In the event of any violation of this policy by a reseller, Shield Protection Products LLC may choose to cease supplying the Shield Protection Products LLC brand products to that reseller and/or its distributors without written notice. Further, a violation will result in the immediate termination of any promotional support agreements between Shield Protection Products LLC and the violating reseller. Shield Protection Products LLC will not provide prior notice or issue warnings before taking any action under this policy.

Changes to MAP Policy

Shield Protection Products LLC reserves the right to periodically change the terms of this policy. Shield Protection Products LLC employees, salespeople, and distributors are not authorized to modify or grant exceptions to this policy. Resellers are responsible for remaining current with MAP policy, products and pricing.

All resellers are required to sign our MAP Consent form. Please submit this form with your application.